We’re Ethical Pixels®, an award-winning digital agency that creates amazing websites and online experiences with an ethical focus.
Ethical Web Design is a way of designing and developing websites, applications, and other digital solutions that are responsible, sustainable, and aligned with values that prioritise user experience, data privacy, security, accessibility, inclusivity, environmental impact, and transparency.
It means thinking carefully about all aspects of the solutions we create – from the needs of our clients to the ultimate impact technology can have on the world and the people in it.
We delight in projects that have the potential to change the world for the better.
Understand the needs of your users, and transform these ideas into a digital reality
Limit data collection and push back against practices that take control out of the hands of the user.
Host your website using 100% renewable energy, independently verified by the Green Web Foundation.
We advocate making the digital world as usable as possible to the widest audience.
We are honest, reliable and deliver on what we promise.
Our processes are transparent and collaborative.
We leverage open source technologies.
We’re proud to have been recognised for our efforts to create better digital experiences in a more ethical way.
2025 UK Enterprise Awards
2024 Innovation in Business Developer Awards
2022 Northern Enterprise Awards
We believe that why we do things are just as important as what we do. We work according to certain principles, and our ethical statement is a promise to those we work with. It is made up of 4 core concepts:
We believe technology is a wonderful tool that can change the world for the better.
We employ a holistic approach to sustainability, from our own growth to our environmental impact.
We want to share the know-how, tactics, specialisms and ‘edge’ of big businesses with everyone else.
We know facts are facts. We’ll tell it how it is, even if we know it isn’t what you want to hear.
We believe that when it comes to doing the right thing, actions certainly speak louder than words. That’s why we put our money where our mouth is and actively support or contribute to causes we see as aligned with our objectives to promote technology as a force for good, truth or privacy.
