Plausible is an easy-to-use, privacy-friendly alternative to Google Analytics.
It was founded to create a privacy-friendly alternative to popular and widely used surveillance capitalism web analytics tools that are installed and are tracking user behaviours on a staggering amount of websites. Although less fully featured than Google Analytics, it makes the experience less labyrinthine and puts the most important and useful numbers at the front and centre of the experience.
Plausible is trusted by over 10,000 paying subscribers.